To also increase the favourable attitudes of the target audience and other viewers the marketing campaign adapted well to the available two-way communication vehicles found on the internet, at a much less costly price then the cost of advertisements. These include the likes of Facebook, Twitter, Instagram and the 'Despicable Me' website for the fans, like us.
Facebook was one example that I had come across where it has been overly powered by connecting with the fans, especially having a competition called 'Fan of the Week', as seen below.............
On the 'Despicable Me 2' Twitter page there are loads of comments by fans and in this instance McDonalds, as they are also promoting the movie and it's characters. Below is an example of a comment.........
Also as you stroll through the Twitter page there are comments to promote the soundtrack by 'Pharrell Williams'.
As for the website, 'Despicableme.com' this absolutely blows my mind. It has thousands of links and tabs to guide you through. Definitely a great website for dedicated fans!!!
This is where I discovered there was a 'Minion Rush' App for my Iphone, which I downloaded and enjoy playing. It also recognises when you are logged into Facebook, and has your name at the top of the page. Here you can watch the clips from the movie and also find out the awesome creative works of fans on Instagram. For example, these cute cupcakes were posted onto Instagram and also these shoes a fan has painted, and these are also linked to the 'Despicable Me' website.....
Also clips from the movie have been adapted by the marketing team to be used to thank the followers on social media sites, continually keeping the two-way communication evident.....
Also this is just a quick snap of the website, which I think is so cool.....
The use of these social media platforms is a very strong marketing tool keeping the fans connected to the campaign and to spread the news about the release of the movie. With the effort of making the platforms work together and sharing information between each of them, creates a much stronger world of excitement for the fans. The active involvement of the fans, on Facebook especially, can post their funny comments and lines from the movie, share humorous clips from the movie and express their excitement for particular characters.
Particularly evident across the campaign so far is the love of the 'Minions' and individual character 'Minions', such as Dave and Stuart. This is consistently integrated with the advertising campaigns on buses and billboards, building on the humorous and positive attitudes towards the audience.
Reference: Despicable Me 2 Facebook Page
Available: https://www.facebook.com/DespicableMeAu?fref=ts
Accessed: 6 July 2013
Reference: Despicable Me 2 Twitter Page
Available: https://twitter.com/DespicableMe
Accessed: 6 July 2013
Reference: Despicable Me Popular
Available: www.despicableme.com
Accessed: 6 July 2013
Reference: Despicable Me Website Image
Available: http://website.informer.com/snapshots/280x202/0a/e6/aefd0a08bde73240d0e67288783e109647f1. png?width=280&height=202&url=despicablemovie.com
Accessed: 6 July 2013
Facebook was one example that I had come across where it has been overly powered by connecting with the fans, especially having a competition called 'Fan of the Week', as seen below.............
On the 'Despicable Me 2' Twitter page there are loads of comments by fans and in this instance McDonalds, as they are also promoting the movie and it's characters. Below is an example of a comment.........
McDonald's Corp.
Wait…that’s not a french fry! More #MinionMadness at McDonald’s! @DespicableMe 2 http://mcd.md/lTTYE
Also as you stroll through the Twitter page there are comments to promote the soundtrack by 'Pharrell Williams'.
As for the website, 'Despicableme.com' this absolutely blows my mind. It has thousands of links and tabs to guide you through. Definitely a great website for dedicated fans!!!
This is where I discovered there was a 'Minion Rush' App for my Iphone, which I downloaded and enjoy playing. It also recognises when you are logged into Facebook, and has your name at the top of the page. Here you can watch the clips from the movie and also find out the awesome creative works of fans on Instagram. For example, these cute cupcakes were posted onto Instagram and also these shoes a fan has painted, and these are also linked to the 'Despicable Me' website.....
Also clips from the movie have been adapted by the marketing team to be used to thank the followers on social media sites, continually keeping the two-way communication evident.....
The use of these social media platforms is a very strong marketing tool keeping the fans connected to the campaign and to spread the news about the release of the movie. With the effort of making the platforms work together and sharing information between each of them, creates a much stronger world of excitement for the fans. The active involvement of the fans, on Facebook especially, can post their funny comments and lines from the movie, share humorous clips from the movie and express their excitement for particular characters.
Particularly evident across the campaign so far is the love of the 'Minions' and individual character 'Minions', such as Dave and Stuart. This is consistently integrated with the advertising campaigns on buses and billboards, building on the humorous and positive attitudes towards the audience.
Reference: Despicable Me 2 Facebook Page
Available: https://www.facebook.com/DespicableMeAu?fref=ts
Accessed: 6 July 2013
Reference: Despicable Me 2 Twitter Page
Available: https://twitter.com/DespicableMe
Accessed: 6 July 2013
Reference: Despicable Me Popular
Available: www.despicableme.com
Accessed: 6 July 2013
Reference: Despicable Me Website Image
Available: http://website.informer.com/snapshots/280x202/0a/e6/aefd0a08bde73240d0e67288783e109647f1. png?width=280&height=202&url=despicablemovie.com
Accessed: 6 July 2013
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