As it is not linked in with the Australian release of the movie, I thought this is an excellent creative outdoor campaign used in America. It is a 'Despicablimp', which was scheduled to tour the US over 6 months of the movie being launched, created by Universal and Van Wagner Communications. This would definitely grab your attention and that of the target audience!
Once again, the one common element this 'blimp' has with the other advertising used in Australia, is that it is focused on the excitement for the 'Minions', not the human characters, and thus, consistent with the integrated marketing campaign.
Reference: Despicable Me 2 Blimp Enters New Frontier of Movie Marketing
Available: http://www.latimes.com/entertainment/envelope/cotown/la-et-ct-despicable-me-2-blimp-20130327,0,3712206.story
Accessed: 3 July 2013
Once again, the one common element this 'blimp' has with the other advertising used in Australia, is that it is focused on the excitement for the 'Minions', not the human characters, and thus, consistent with the integrated marketing campaign.
Reference: Despicable Me 2 Blimp Enters New Frontier of Movie Marketing
Available: http://www.latimes.com/entertainment/envelope/cotown/la-et-ct-despicable-me-2-blimp-20130327,0,3712206.story
Accessed: 3 July 2013
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