As seen in newspapers in Sydney, 'The Daily Telegraph' published a section on the premier of 'Despicable Me 2' in Bondi Junction, Sydney. This was a huge publicity event, featuring Steve Carell (the voice of the lead character) and once again supported by people dressed up in 'Minion' outfits getting photos with fans.
This event increased awareness for the target audience and also increased sales, as proven by the animated family film winning the holiday weekend at the Box Office with $82.5 million compared to the winner the week before, 'Monster's University (animated family film), only getting $19.6 million. As we can see the major marketing campaigns definitely paid off, through awareness and further on, the main aim, SALES!
Reference: Box Office Despicable Me 2
Available: http://www.buzzsugar.com/Lone-Ranger-Box-Office-Numbers-30945859
Accessed: 10 July 2013
Reference: Despicable Me 2 - Australian Premier
Available: http://www.spotlightreport.net/slider/on-the-spot-despicable-me-2-australian-premiere
Accessed: 10 July 2013
This event increased awareness for the target audience and also increased sales, as proven by the animated family film winning the holiday weekend at the Box Office with $82.5 million compared to the winner the week before, 'Monster's University (animated family film), only getting $19.6 million. As we can see the major marketing campaigns definitely paid off, through awareness and further on, the main aim, SALES!
Reference: Box Office Despicable Me 2
Available: http://www.buzzsugar.com/Lone-Ranger-Box-Office-Numbers-30945859
Accessed: 10 July 2013
Reference: Despicable Me 2 - Australian Premier
Available: http://www.spotlightreport.net/slider/on-the-spot-despicable-me-2-australian-premiere
Accessed: 10 July 2013
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