'Minion Rush' Game

The consistent work of the integrated marketing used absolutely, in my opinion, covers all bases for their fans and using their loyal fans as drivers for the release of the movie. 


As we know now, the 'Minions' are the main characters from the movie that help get the fans involved and to promote a positive attitude towards the movie, thus making the brand identity of the movie one that people want to be involved with. 


To take things further, a 'Minion Rush' game has been developed as I spoke previously in my other blog about. This game is an adventure game with themes from the movie and is linked into the Facebook page. Here is where fans can comment on their high scores and also share tips with each other.

Despicable Me: Minion Rush

Bee-do!Bee-do! The Magician Costume is now in the Shop!



Check out our time-limited promo too & get the costume you had your eye on!



What's the costume you want the most?

A quick video of the launch trailer for the game.....

On the Facebook page, the players can post comments to ask for help on 'Missions' and also see the costumes that they can buy with 'Tokens' for their 'Minion'. 

The addition of this game to the integrated marketing campaign is a clever idea as it helps have your target audience indulged with the game and to consistently remind them to promote the movie to friends through Facebook and invite them to play as well.  



Reference: Minion Rush Facebook

Available: https://www.facebook.com/DespicableMeMinionRush

Accessed: 12 July 2013 

Reference: Minion Rush Launch Trailer
Available: http://www.youtube.com/watch?v=E4HclOqb4D4
Accessed: 12 July 2013