Despicable Me 2 Marketing Communications: Promotions & Co-Marketing

As we have seen previously, the integration of advertising and social networking platforms, has been consistent and achieves a high level of awareness and action from the target audience. Promotions for the movie are also featured around the use of the 'Minion' characters.

These characters have been adapted into the current 'Happy Meal' promotions for McDonalds. The use of co-marketing is effective in the two companies helping each other both achieve awareness and further on, possible sales for their products. On the 'Happy Meal' box it has the words 'Only at Cinemas' to remind the audience to see the movie and also games to play on the box. Also the toy inside the box is based on the loveable 'Minion' characters. To enhance the positive attitudes and humorous appeals to the target audience about the movie.