With an overall powerful and consistent marketing campaign, the movie was an incredible success, as seen in my previous blog, the sales produced from the movie were MASSIVE!
The billboards, TV advertisements, co-marketing, movie premier event, Iphone Game and Social Media platforms all played an important part in capturing the target audience.
In my opinion, the strength of the media used with the adaptation of the 'Minion' characters, were fundamental elements to the fans being involved. Generating excitement from the previous movie 'Despicable Me', and creating a positive atmosphere towards the brand identity of the animated family film, through all the possible marketing communication streams, meant for a larger audience for the second movie to be released.
Through the connection between the 'Minion' character and the audience, favourable attitudes were developed and thus, the humour of the 'Minions' flowed through to the overall perception of the film.
Overall, it is a great film to see and from the marketing used, my expectations of the second film matched what was communicated to me.
The billboards, TV advertisements, co-marketing, movie premier event, Iphone Game and Social Media platforms all played an important part in capturing the target audience.
In my opinion, the strength of the media used with the adaptation of the 'Minion' characters, were fundamental elements to the fans being involved. Generating excitement from the previous movie 'Despicable Me', and creating a positive atmosphere towards the brand identity of the animated family film, through all the possible marketing communication streams, meant for a larger audience for the second movie to be released.
Through the connection between the 'Minion' character and the audience, favourable attitudes were developed and thus, the humour of the 'Minions' flowed through to the overall perception of the film.
Overall, it is a great film to see and from the marketing used, my expectations of the second film matched what was communicated to me.
Reference: Big Time Rush - Popular
Available: http://despicableme.com/stars/
Accessed: 14 July 2013
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