Following on from the marketing used for the first instalment of 'Despicable Me', the second movie needs even stronger marketing interventions and communication networks to be as much of a success as the first.
The making of the second movie was a result of the huge success it had in 2010 with the first production. 'Despicable Me,' delighted audiences around the globe in 2010, grossing more than $540 million and becoming the 10th-biggest animated motion picture in U.S. history.
The making of the second movie was a result of the huge success it had in 2010 with the first production. 'Despicable Me,' delighted audiences around the globe in 2010, grossing more than $540 million and becoming the 10th-biggest animated motion picture in U.S. history.
In summary the background to the second
movie is about reformed super villain Gru (Steve Carell), the girls and
the unpredictably yellow hilarious minions are back with a new adventure in
this sequel to 'Despicable Me'.
This time, the Anti-Villain League
consults Gru for help when they find themselves dealing with new super criminal
Eduardo (Benjamin Bratt). In order to stop him, Gru teams up with Lucy (Kristin
Wiig), a secret agent and his new love interest.
Reference: Despicable Me 2. Tribute Entertainment, 2013.
Available: http://www.tribute.ca/movies/despicable-me-2/30724/
Accessed: 20 June 2013
Accessed: 20 June 2013
Reference: Despicable Me 2 Movie Database. Evolve Media, 2013.
Available: http://www.comingsoon.net/films.php?id=67944
Accessed: 20 June 2013
Reference: You Tube - Despicable Me Trailer
Available: http://www.youtube.com/watch?v=HwXbtZXjbVE
Accessed: 20 June 2013
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